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Senior Product Manager

Senior Product Manager

Vets First Choice is disrupting the way Veterinarians manage client outreach and interactions.  This role will lead efforts to build the next generation, scalable integrated applications, campaign, and communications platform to deploy on behalf of thousands of practices. We are looking for a champion that understand how pet owners want to engage with their Veterinarian across channels, on any device to deliver a seamless client experience and drive compliance with Veterinarian’s medical recommendations.


Research pet owner engagement workflows / experiences, competitors, ecosystem, and partners to define strategy for offering or portfolio

Assess market opportunities and user problems

Develop commercialization and go-to-market strategies that spans cross-functional areas including marketing, sales, engineering, operations and support

Develop pricing and package client/patient service offerings

Use data to establish cross-discipline prioritization and timelines

Drive test and learn methods to evolve product roadmap

Define and prioritize the product backlog

Develop ecosystem of partners who support and add value

Lead Design Thinking process and create roadmap for offering

Proven expertise in database marketing methods and channel communications

Deliver financial results for assigned offering(s)

Work within agile product management and engineering framework

Define product functionality, use cases, and test plan strategy



7+ years of software / app product management experience

Bachelor's degree in Computer Science, Engineering or Business/Marketing Degree with Computer Science minor, or equivalent work experience

Ability to develop go-to-market strategy, business plans, KPIs, customer segmentation and market insights.

Exceptional communication and presentation skills

Ability to translate business strategy into high level technical requirements

Pragmatic Marketing certified a plus

Experience in database marketing & integrated campaign strategy / execution a plus

Cloud technologies and large scale transactional systems

Location: Portland, Maine

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