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B2C Marketing Campaign Associate

The B2C Marketing Campaign Associate helps support the Marketing Campaign Lead in creating innovative cross-channel campaigns by leveraging large data sets across existing customer and prospect databases.  The Marketing Campaign Associate will work on a highly collaborative team by supporting and aligning marketing, sales and service activities to manage and nurture the company’s interactions with pet owners.  This entry-level position will help the B2C Marketing team achieve campaign goals by evaluating multi-channel behavioral, transactional and demographic data.

ESSENTIAL DUTIES & RESPONSIBILITIES include the following. Other duties may be assigned.

  • Assist in the design, creation and optimization of the Vets First Choice outbound Marketing campaigns.
  • Drive customer engagement across channels utilizing industry-leading campaign management tools and sophisticated behavioral and transactional data sources. 
  • Provide insights and reporting on campaign initiatives.
  • Assist and implement campaign optimization through A/B testing and the development of reporting constructs.
  • Provide support to multiple internal and external stakeholders in the marketing campaign space. 
  • Partner with design, copy and UX teams throughout the design and optimization process to ensure content complements the target audience.
  • Support the Marketing Campaign Lead with developing customer outreach strategy to achieve both short and long-term department goals.
  • Assist in creating strong digital strategy and campaign materials.

SUPERVISORY RESPONSIBILITIES

  • None.

EDUCATION & EXPERIENCE

  • Bachelor’s degree in quantitative field of study and/or related equivalent experience
  • 1 – 3 years Digital Marketer/Campaigner experience

COMPETENCIES

  • Passion for creating and growing an engaged consumer customer base with experience working in an e-commerce environment, marketing products and services for a consumer brand.
  • Knowledge of CRM programs and experience with a consumer marketing database.
  • Some experience with MySQL/SQL Server or other business querying tools.
  • Some technical and analytical experience for testing and optimizing content.
  • Demonstrated ability to clearly communicate design and content needs.
  • An innovative thinker with marketing experience.
  • Some experience with Google Analytics / Adobe Analytics preferred.

PHYSICAL DEMANDS/ WORK ENVIRONMENT

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Pet-friendly office environment with extensive use of computer.  
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